David Butler is responsible for leading the global design vision and strategy for the Coca-Cola Company. Since 2004, he has led the design thinking for some of the world’s most loved and valuable products.
3:28:52 pm - Thu 24 Feb
“Reminding people that food tastes great with Coke is how we built our business, especially in developing markets.”
You probably feel like drinking a Coke right now don’t you?
3:22:29 pm - Thu 24 Feb
“Modular adaptable systems” is what all design at Coke is based on.
David is also using words like “acquire” and “assimilate”. Seems resistance is futile.
3:19:28 pm - Thu 24 Feb
David: “It’s actually a very simple business were in – we just do it on a big scale. We create things that create value for consumers.”
When Coke designs labels, it takes into consideration the local guys creating them. Apparently the global empire does more than sell sugar water.
3:14:58 pm - Thu 24 Feb
David Butler says, “The problem that business people often have with design is that they don’t understand how the designers work.”
Coca-Cola company has 500 brands, 3000 products, 700 000 emplyees, selling in 20-million outlets, serving 1.7 billion people every day.