Design Indaba: Jens Martin Skibsted

Jens Martin Skibsted, founding partner of Skibsted Ideation, KiBiSi and Biomega, is one of most inspiring and creative Danish designers and design thinkers, whose work has been accredited worldwide.

3:07:13 pm - Fri 25 Feb

To sum up Skibsted’s talk in one bumper sticker, “Think Bike.”

3:04:22 pm - Fri 25 Feb

Skibsted designs a variety of bikes that are far more individualistic and seamless in their construction than a BMX.

2:58:47 pm - Fri 25 Feb

The other problem Skibsted found was that a bicycle is seen in parts – seat, wheels, handlebars – whereas a car is seen as a whole single object.

2:56:31 pm - Fri 25 Feb

Skibsted created some design principles that would help bicycles to “beat” cars. This was based on why people choose cars – because they represent who they are.

2:52:37 pm - Fri 25 Feb

Skibsted telling us bicycles are more practical than cars. Yes, but they won’t help you pick up girls.

2:49:11 pm - Fri 25 Feb

Skibsted: “Everyone is afraid of not being loved, and everyone is afraid of not being adequate. Design is a cure for some of that.”

2:43:19 pm - Fri 25 Feb

Skibsted talks about the propagation of ideas into memes. To become a meme an idea requires three things – “variation, replication and selection.”

2:41:21 pm - Fri 25 Feb

Jens Martin Skibsted warms up the crowd by wearing a Springbok jersey. These designers are cunning.

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